For better or worse, I require a lot out of my mouthwash. All the artificial sweeteners and chemical additives in conventional mouthwash are a no-no in my book, but often “natural” mouthwash brands fall short for me too. Either they aren’t so natural, not really effective, or insanely expensive. Hey, I admit I like a nice bright smile. But I don’t like to use icky whitening kits that burn my gums and contain who-knows-what. I also prefer something that does a little whitening every day, instead of having to worry about something I need to do on a weekly or monthly basis.